DETAILS

SUMMARY:  The Communications Director will oversee organizational communication & report directly to the CEO.  The Communication Director will act as the advocacy liaison regarding health policy and communicate with national, state, and local legislators and other officials on key health center issues. The Communications Director is also responsible for the development of marketing strategies related to advertising, recruitment, onboarding and promoting TBCHS to prospective patients and employees. The Communications Director will act as the liaison between the organization and the communities and patients we serve. The Communications Director will lead and oversee all internal and external interfaces (intranet, extranet, social media and press releases).

Advocacy/Health Policy

  • Develops and maintains relationships with federal, state, local officials, and legislators. Continuously communicates key health center issues and community needs with legislators to influence outcomes that affect the health center’s mission.
  • Seeks and maintains knowledge of existing health policy and proposed policy concerning health center needs and regulations while participating in State, Local and Federal Policy Committees and workgroups.
  • Assuring continuous ACE Status.

Marketing

  • Responsible for directing all aspects of TBCHS Marketing.
  • Aligns marketing, health center services, and customer experience to leverage revenue-generating services.
  • Assists CEO and Strategy Director in review and implementation of health center mission and strategic plans through marketing strategies. Develop and lead marketing and brand strategy to drive growth and promote services to enhance revenue.
  • Create advertising content including but not limited to newspaper, billboard, radio, television, bulletin boards, brochures or other promotional materials.
  • Monitor and analyze marketing performance to identify and track trends and develop actionable plans.
  • Establish relationships with media outlets including newspaper, television, and radio.
  • Identify and research new advertising or promotional opportunities.
  • Responsible to participate or collaborate in TBCHS meetings and trainings to produce relevant content for marketing or advertising of new and existing services or TBCHS events.
  • Prepares monthly reporting updates on the Community Engagement Plan. Develops content for leadership staff such as infographics related to patient or service utilization or annual report.
  • Works with Executive Leadership to clarify staffing and budget.

Community Relations

  • Collaborate with local agencies to promote TBCHS services.
  • Maintain promotional material inventory including giveaway items and print items allocated for health centers.

Internal/External Communication

  • Maintain TBCHS electronic media including but not limited TBCHS website, electronic signs, and social media platforms and research innovative ways to engage the target audience.
  • Lead planning and coordination of TBCHS promotional events including but not limited to Annual Board Fundraising Event, Community Health Center Week, health fairs, and parades.
  • Coordinate and maintain new provider headshots and advertisements.
  • Complete special projects as assigned.
  • Provide technology support for special activities and assignments, including assistance with site and A/V logistics, teleconference calls, etc.
  • Serve as on-site coordinator for Executive meetings, workshops, and special events; coordinate meeting set up and clean up as needed.

Knowledge & Skills

  • Ability and knowledge to develop, anticipate, think strategically, and challenge appropriately in support of organizational goals related to revenue generation, advocacy and marketing.
  • Excellent verbal and written communication skills.
  • Sound business acumen and demonstrated abilities to develop partnerships and influence all levels of the organization with sound recommendations and strategies.
  • Ability to develop new business strategies to support the organization’s mission, vision, and values.
  • Demonstrated ability to work effectively with others at all levels within the organization, across different cultures and socio-economic backgrounds which support all facets of the organization.
  • Demonstrated ability to direct and successfully manage multiple projects on time and within budget.
  • Demonstrated experience designing, and implementing effective programs, systems, and initiatives.
  • Ability to develop marketing strategies to meet program goals and expectations.
  • Communication proficiency at all levels throughout the entire organization.
  • Exhibits moral and ethical conduct.
  • Demonstrates personal effectiveness and credibility.
  • Knowledge and experience with online applications, social media and multimedia.

EDUCATION and/or EXPERIENCE: Bachelor’s degree in business, marketing or communications and 3-5 years of positions with increasing responsibilities of management/leadership.  Previous marketing/communications experience required. Service sector or healthcare experience preferred.  Master’s degree in business, marketing or communications related field preferred.

CERTIFICATES, LICENSES, REGISTRATIONS:   Current, valid State of Michigan driver’s license and automobile insurance.

PHYSICAL DEMANDS: Light

TRAVEL: Travel between sites, to conferences and training is required.

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